The Karol Cooley Team Blog

Many real estate practitioners are holding open houses now that the market has slowed, viewing such events as a good way to maximize exposure.

"An open house can be a great way to get feedback on a house and validate the price. It also exposes the home to buyers who are not currently working with a practitioner and may not be aware of the home's availability."

Other pratitioners like open houses because they show interested buyers that they have competition, and they attract the attention of impulse buyers.  Practitioners can ensure their open houses are a success if they stick around to answer questions, seek feedback and hand out information; make sure the home is clean and free of clutter; advertise online, in local newspapers and through post cards sent to neighbors and prospects; and hold events on Sunday afternoons, when most buyers are available to browse properties.

Source: Realty Times, Broderick Perkins (04/30/08)